J cole born sinner album download
It also seems clear that more consumers express that they intend to purchase Yeezus, as conversation around purchase intent for Kanye’s album is 10% compared to only 3% for J. Immediately, it is clear to see that Kanye generated more hype for his album with 42% of the conversation focused on those who were excited for Yeezus, compared to 18% for Born Sinner. We analyzed 549,267 relevant posts about Born Sinner and Yeezus a month before the albums released to understand the buzz about each album. In today’s environment of media consumption, events and the way they are discussed and handled on social media, including word-of-mouth marketing, can have a significant influence on album sales, which was the case with the simultaneous release of Yeezus and Born Sinner. Using Crimson Hexagon’s ForSight platform, we examined the social media conversation surrounding both albums in the period before and after their release, in order to understand the way social word-of-mouth drives album sales and why Born Sinner resonated so well with consumers.
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Even though Born Sinner only received “generally favorable” reviews from critics, it was a major hit with hip-hop fans. While critics lauded Yeezus with universal acclaim, by the third week after both albums released, Born Sinner surpassed sales of Yeezus, and was the first to go certified Gold (500,000+ records sold). How Word of Mouth Marketing Drives Music Album Sales However, predicting album sales is not that simple.
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Cole is a relative up-and-comer, it would be logical to predict that Kanye would sell more albums than Cole. Since Kanye is a well-established artist and J.
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June 18th marked a big day for all hip-hop fans as two of its biggest artists were set to release albums on the same day: Kanye West with his sixth studio album, Yeezus, and J.